Know what content
actually grows your Instagram.
Dotly turns your own Instagram data into clear answers — which posts and Reels work, which hashtags drive reach, when to post, and exactly what to do next. Every recommendation backed by evidence.
Pricing-tip Reels are your edge
Six instruments. One honest read on your growth.
Every screen answers a question you actually have — and shows the evidence behind the answer. No vanity dashboards, no inflated numbers.
See which posts pull their weight.
Every post and Reel scored on reach, engagement rate, saves and shares — normalized against your own baseline so you compare like for like.
- Content Score blends reach, ER, saves & watch-through
- Sort by top-reach, top-engagement, or worst performers
- Per-post “why did this work” breakdown
Stop guessing your hashtags.
Each tag scored on reach potential, competition and fit — with a weekly quota meter so you never burn your 30-tag-per-7-day allowance on dead weight.
- Status badges: rising, saturated, niche, risky
- A recommended 5-hashtag set, ready to copy
- Weekly quota meter keeps you within limits
Exactly what to do next — with the receipts.
The coach reads your data and hands you specific, ranked actions. Each one shows the evidence, a confidence score, and an honest signal when the data is too thin to trust.
- Evidence + confidence on every recommendation
- Strong-data / weak-data honesty signal
- Track each action: to-do → trying → worked
Shift Reels to Tue/Thu 7–9pm
Try a text hook in first 2s
From connected to clear in three steps.
Connect, compliantly
Authorize through Instagram's official API for Business and Creator accounts. We read your insights — we never post, never scrape, never touch your password.
We analyze your baseline
Dotly pulls your post history and builds a personal benchmark — so every metric is judged against you, not a generic “good engagement rate.”
Get ranked, evidence-backed moves
Open the dashboard to a prioritized list of what's working, what isn't, and the next action to take — each with the data behind it.
Start free. Upgrade when the data pays for itself.
Every plan uses the official API and the same honest analytics. Higher tiers add competitors, the AI coach, and more history.
- Core dashboard & stat cards
- Posts & Reels table
- 3 AI insights / week
- Everything in Free
- Hashtag Lab + quota meter
- Unlimited AI Growth Coach
- Best-time-to-post engine
- Everything in Creator
- Competitor benchmarks
- Keyword intelligence
- Inbox triage + reports
- Everything in Pro
- Client workspaces & roles
- White-label reports
- Priority support
The questions skeptics ask first.
Is this compliant with Instagram's rules?
Will you ever fabricate or estimate metrics?
Do I need a Business or Creator account?
What happens to my data if I cancel?
Stop guessing. Start growing on evidence.
Connect your account and get your first evidence-backed move in under two minutes.